The Catering Insight Online Distributor of the Year Award was open to both traditional distributors with e-commerce capabilities and internet-only distributors, and recognises those that are providing a great online transactional service.
Suppliers decided that this year’s winner should be Alliance Online, which has become one of the UK’s leading independent suppliers of non-food catering equipment and catering disposables, with a nationwide network of branches.
It is always introducing new ideas to improve the online experience for its customers, from the one page checkout system, to the search bar to easily navigate around the site, as well as now being mobile-friendly. Alliance also has its own dedicated fleet of service vehicles, and works with 12 partner suppliers to offer exclusive kit.
Andrew Prince, Alliance’s equipment specialist, picked up the trophy and said: “Alliance and I have come a long way, and it’s down to the team back at our Crewe headquarters as well as our team on the road and all the local depots pushing our brand and catalogues.”