Catering equipment firm creates its own superhero


How do you get caterers to understand the benefits of induction technology without giving them the hard sell or bombarding them with sales literature they probably won’t read?

You create your own superhero, hire a Hollywood voiceover actor and make a video!

That’s exactly what Gloucester-based Target Catering Equipment has done to convince customers that induction cooking is the way forward.

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Dubbed ‘Captain Target’, the animated superhero is the star of a short film explaining the concept of induction.

And in order to make the cooking crusader sound as authentic as possible, Target has even used the services of American voiceover actor Randy Montgomery, who’s been heard on shows such as CSI Miami, Grey’s, Anatomy, House, X Men, Apollo 13 and Patriot Games.

“Although Target Catering Equipment was founded 25 years ago, we have established a very strong and successful track record in the specialist cutting edge field of induction cooking since 2008,” explained Target’s Darin Tudor.

“We have now embarked on a national campaign to highlight the incredible benefits our customers have experienced with this fantastic cooking method,” he added.

The induction adventures of Captain Target can be viewed here.

Tags : catering equipmentinductioninduction cookinginduction hobsManufacturersProducts
Andrew Seymour

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