Carpigiani UK will become the exclusive UK supplier of the Ice-O-Matic brand from January 2021.
Previously provided by Classeq (part of Winterhalter Group), Ice-O-Matic offers a range of commercial ice machines including cubers and flakers, in addition to storage bins and dispensers. Like Carpigiani, Ice-O-Matic is part of the Ali Group of companies.
Paul Ingram, MD of Carpigiani UK, commented: “Ice-O-Matic is a brand that we have been familiar with for some time and often see products specified alongside Carpigiani machines in a range of different venues.
“As such, we are thrilled to now be able to offer this premium range of products alongside the existing Carpigiani portfolio. We are also excited to build connections with the established dealer and distributor network, who will remain critical in developing the future growth of the brand.”
Ice-O-Matic will be operated as a separate division of Carpigiani UK and the company has therefore appointed Adam Lenton as Ice-O-Matic brand director. He joins Carpigiani from Classeq, where he led the international marketing team for over 6 years and will bring much product and sector knowledge to the role.
Alex Tappe, vice president of sales and marketing at Ice-O-Matic said: “Carpigiani UK has built an enviable reputation and business over the years and we are delighted that Ice-O-Matic will now form a key part of this.
“We are particularly delighted that Adam Lenton has joined Carpigiani UK to head up the brand, having worked closely with him during his time at Classeq. This new team and direction is particularly exciting for Ice-O-Matic and we look forward to 2021 with added optimism.”