CAD investment pays dividends for dealer


A young Halifax catering equipment company that has recently added 3D CAD design skills to its offering insists that its investment is already paying dividends.

Fox Catering Equipment, which was only formed two years ago, made a decision at the start of 2013 to invest in the ‘Autokitchen’ modelling programme from Microcad Software.

And according to the company’s managing director, Ben Senior, the move has allowed it to strengthen its relationship with customers.

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“We had felt for a while that in order to provide a complete professional service we needed to present the best visuals we possibly could at the design stage,” he said. “When increasing numbers of customers asked for such a facility we knew it was time.”

Senior said Fox has already secured a small order from Hartlepool Sixth Form College as a direct result of a 3D proposal it carried out, while it is also using the program to tender for schemes involving a garden centre and a school.

The software package that Fox purchased included eight hours of online training sessions, as well as a series of pre-set training tutorials.

Fox’s Caroline Robinson said that although the initial prospect of working with new software was daunting, the company is now getting to grips with how it can use the technology to its advantage.

“We are now approximately half way through our training and already are seeing the benefits,” she commented. “The visuals are particularly effective when presenting to customers who have limited experience of a commercial catering environment. Whereas before the 2D visuals were difficult for them to interpret, everything is instantly recognisable now.”

Tags : CADcatering equipmentdealersDesignProductssoftware
Andrew Seymour

The author Andrew Seymour

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