Catering equipment manufacturer Burco has developed a method that enables the manual boilers it makes to be branded.
Using a new technique, Burco can now apply personalised branding to fit its entire range of manual boilers and hopes it will provide the perfect finishing touch to any back bar or countertop.
The vinyl wrap that it uses provides companies with the opportunity to promote their range and design on the boiler to maximise brand exposure and even highlight the contents inside.
Burco says the option could be particularly useful for operators looking to maximise seasonal offers by allowing them to encourage the purchase of a specific product such as mulled wine or hot cider.
Diane Ho, commercial brand manager for Glen Dimplex Professional Appliances, said: “With the capability to personalise the equipment to suit the look and feel of a brand or chain of outlets, the boilers can be used just as effectively for the brand awareness and sale of other revenue-generating products, especially during the winter months.”
She added: “We will be looking for the branded manual boilers to be offered through our wholesale and distribution partners.”
The personalised boilers qualify for Burco’s one-year labour and three-year parts warranty.