British cutlery company, Studio William, is promising to offer frequent flyer points to foodservice sector customers, following its retail arm’s sign up to the Avios programme.
The firm will be rolling the offer out to the catering industry as soon as it has completed work on its foodservice division website.
Appointed official cutlery supplier to British Airways’ First Class earlier this year, in the retail sector Studio William Cutlery is already offering 10 points for every £1 spent, meaning some of its cutlery sets could earn customers upwards of 29,000 points.
PR and marketing manager for Studio William, Andrew Greenhalgh, said: “Since introducing Studio William cutlery aboard British Airways First Class, we’ve seen a growing interest not just in our cutlery, but in the hotels and restaurants that use it.
“It felt like the natural next step to make our Olive range available through the Avios program and to support this growing love of Studio William Cutlery with member offers across all of our other collections too.”
Designer and company founder, William Welch, added: “I love the idea that when people shop with us they can earn rewards, which will enable them to travel and enjoy all of the amazing places that have inspired my most popular designs.”