British bakeware firm gains new owner and MD

Silverwood Apple and Blackberry Pie crop
Alan Silverwood produces bakeware including pie dishes.

British-headquartered bakeware specialist Alan Silverwood has brought in a new owner and MD following the retirement of the original founder’s son.

The firm was founded in the 60s by Alan Silverwood and has been a family business, with Alan’s son Simon Silverwood having served as MD for more than 30 years.

However, following an extended period of ill health, Simon has handed over the ownership and running of the business to long-time friend and customer, David Jack, in order to ensure its continued growth and success.

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“I wanted someone with ideas and energy to take the business forward and David has been brilliant,” said Simon.

“David offers continuity but is also able to bring in new initiatives that will revitalise the brand and the range. He is visionary and imaginative – and the only person I wanted to ask: ‘How would you like to run my company?’” he added.

New MD David Jack commented: “I was honoured and overwhelmed when Simon approached me to take over and I am so proud to be able to champion this great British company, its amazing products and its dedicated team.

“The name Silverwood is synonymous with quality and practicality and I’m looking forward to introducing a whole new set of bakers, cooks and chefs to what we have to offer.”

All Silverwood bakeware is designed and manufactured by hand at its design studio and factory in Birmingham, including its signature natural aluminium bakeware range.

Over the years the company’s range of products has attracted a celebrity chef customers including Mary Berry, Nigella Lawson, Delia Smith and Tom Kerridge.

Silverwood products have been used on TV cooking programmes including ‘Great British Bake Off’, ‘The Hairy Bikers’, ‘Masterchef’, ‘Saturday Morning Kitchen’ and ‘Great British Menu’.

Tags : alan silverwoodappointmentbakewarelight equipmentmanaging directormd
Clare Nicholls

The author Clare Nicholls

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