Brita trade show challenge raises £2,000 for Hospitality Action


Brita Professional has revealed it raised £2,000 for industry charity, Hospitality Action (HA), following the Purity C Steam cycling challenge it held at this year’s Great Hospitality show.

100 people took part in the challenge, which was kick-started by National Chef of the Year 2013, Hayden Groves. A grand total of £1,000 was raised which was then matched by Brita Professional.

Participants were challenged to see how far they could cycle in 180 seconds – the average time it takes to change to the new Purity C Steam cartridge, and to celebrate HA’s 180th anniversary.

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The three-minute race against the clock drew in huge crowds at the show, with many keen to beat Groves’ benchmark distance, including esteemed chefs Matt Healey, finalist of MasterChef Professional 2016, and Cyrus Todiwala.

Richard Vanstone, sales controller at Neville UK, raced to victory with an impressive 1.3 miles cycled in 180 seconds and was awarded £250 worth of vouchers for a Michelin-starred restaurant of his choice.

Penny Moore, chief executive of Hospitality Action, said: “We are delighted that Brita chose to support our charity in this way, and are very grateful to everyone who took part in the Purity C Steam cycling challenge. The money raised will go directly towards helping those in our industry who have fallen on hard times and really will make an enormous impact on our beneficiaries’ lives.”

Glenn Roberts, sales director, Brita Professional, commented: “We’d like to thank everyone who took part in our Purity C Steam cycling challenge at the Great Hospitality show. Thanks to everyone’s competitive spirit, the fundraising competition was a huge success. The 180-second cycle demonstrated perfectly just how quick it is to change our new Purity C Steam filter. But, most importantly we’re thrilled to have raised so much money for Hospitality Action and to have joined them in celebrating 180 years as the industry’s leading charity.”

Tags : BRITA Professionalcharitygreat hospitality showHospitality ActionPurity C Steam cycling challenge
Andrew Seymour

The author Andrew Seymour

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