Brita Professional has kicked off a ‘filter amnesty’ as part of a campaign to raise money for Hospitality Action.
The company has promised to donate £1 for each filter exchanged between now and November 30.
It ran a similar programme two years ago, raising £4,000 towards helping people who work, or have worked, in the UK hospitality industry and are in a time of crisis.
Miles Dawson, sales director at Brita Professional, comments: “The work that Hospitality Action does is a vital lifeline to the people in our industry and their families during times of need — we’re committed to supporting them to make a real difference. This year’s campaign has the potential to raise much-needed funds for this really worthwhile cause.”
Brita Professional’s filters are used in many commercial kitchens, most notably to reduce the variables in water that can damage coffee machines, combi ovens and vending machines.
Astrid Wears-Taylor, fundraising and marketing manager at Hospitality Action, says Brita’s efforts will be a big boost given that it has seen a rise in the number of people approaching it for help.
“So far this year our charitable spend is 44% higher than the same point in 2012 and 40% more applications for assistance have been processed by our dedicated grants team,” she revealed. “The money raised via the Brita filter amnesty will go a long way towards supporting our fellow industry members in need and we are grateful to Brita for nominating us to receive these funds.”