Brian Lavelle has joined Culimat as sales manager for the UK and Irish markets.
Culimat is the European sales office for US brands that include Metro products, ACP Menumaster Microwaves and Hamilton Beach Blenders.
Lavelle has previously had stints at industry companies Cambro, Parsley in Time and the Euro Packaging Group.
Of his latest role, he said: “My arrival is the first posting in the UK for the Belgian-based importer and a significant placement to enable them to harness and develop relationships with new and existing partners and customers.
“My role is to oversee all of the commercial activities and the development of strategic market sectors. I bring with me over a decade of experience within the foodservice ‘premium sales’ arena as well as a far reaching and well placed network to help bolster Culimat’s planned growth.”
Lavelle added: “Culimat’s extensive range of premium US brands, stocked in Belgium and through current partners in the UK and Ireland, allows them to offer a solution for every aspect of an operators business, both front and back of house.”
The supplier’s solutions range from front of house serving and display products through to food preparation equipment and shelving and storage solutions.
Other key brands under the Culimat-umbrella are: Server Products, Edlund, Nemco, American Metal Craft, and Rosseto Serving Solutions.
