Just 3 months after it was announced that Gastronomy Plus, which trades as Sous Vide Tools, had bought the assets of defunct dealer Shop-Equip, the supplier has abruptly exited the venture.
Online dealer Shop-Equip had collapsed into administration at the end of last year, citing the cause as the current economic climate.
Sous Vide Tools subsequently purchased the Shop-Equip brand name and website domain in December with the intent to transform it into a supplier. Just last month, MD Alex Shannon told Catering Insight that Shop-Equip would become “a shop window for exclusive brands”.
The plan was to supply high end brands to both dealers and end users, with Shannon emphasising at the time: “The structure will be such that it ensures there is a space for the dealers to work in.”
However, following the latest developments, he commented: “When we bought the brand we tried to make it as clear as possible to the industry that although end users would be able to purchase from Shop-Equip there was also an excellent opportunity for dealers to make a healthy margin selling some exclusive brands not available elsewhere in the market.
“Regrettably, it has become apparent that our vision for Shop-Equip did not sit well with some of our dealers and so we have decided to sell the assets on.
“We have always maintained that the dealer network is essential to all businesses within the group – including SousVideTools and Hendi UK – and it would go against those principles not to listen to the feedback we have had from dealers and act accordingly.”
The Shop-Equip website address now points users towards Kendal-based online dealer, Catering Appliance Superstore.
Catering Insight contacted CAS marketing director, Graham Sowerby, who confirmed that the company had solely bought the domain name, and not the website itself or any other former Shop-Equip assets.