BREAKING NEWS: Richard Goodchild and Ian Parsons team up for new venture

Ian Parsons and Richard Goodchild Alset
Ian Parsons (left) and Richard Goodchild have set up sector business consultancy, Alset Partners.

Two names familiar to the UK catering equipment distributor community have struck out together to launch a new enterprise to compliment manufacturers, distribution and end users businesses in the foodservice sector.

Richard Goodchild, who was the projects MD at Kent-based distributor KCCJ, and Ian Parsons, ex-Bunzl Lockhart regional sales director and sales controller, have set up Alset Partners.

The new company intends to offer a range of services in key areas of the marketplace operating with manufacturers, distributors and consultants as well as end user foodservice businesses on a consultancy basis to offer advice and recommendations whilst also aiming to help businesses attract more talent and develop their existing teams to achieve their full potential.

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The model is three pronged with management consultancy, talent acquisition and training and development the three key areas of guidance.

The company says all shapes and sizes of business can benefit from its knowledge, and with experienced senior operators at the forefront, Alset Partners feels it can be relied upon to discuss specific needs in detail.

Alset Partners has already been engaged by several key manufacturing and distribution partners and is busy working on projects for them.

Director Richard Goodchild said: “Alset Partners represents something very different to our market. We have an offer which can help businesses at whatever stage they may be at in their development, can look at, and tailor their specific needs to our expertise. In particular the talent gap and emerging talent market is an area we feel we can help develop and drive forward.

“All three of our offers are intrinsically linked so it’s key for us to understand first what the business challenges are before we put forward a proposal to help.”

Fellow director Ian Parsons, who spent 16 years at Bunzl in senior leadership roles, is eager to get started: “As Richard mentions, the interest level has been so high and we hadn’t even launched yet, but it’s shown us even at this early stage that people haven’t got enough time in their day to think about everything their business and their people need – they are busy running a company. That’s where we come in.

“We are here to act as an extension of that business and give them the independent input that’s needed to push a business on the next level. The offer feels all-inclusive in its connectivity to all parts of the industry and so we are really excited about the future and what we can achieve.”

Goodchild added: “We have seen the market evolving for the past few years and have always spoken about how we could potentially make a real and tangible difference, so we see this as that opportunity.

“We are looking forward to this next venture developing our brand with strong principles and core values, to be a business people enjoy working with and get results from.”

Tags : alset partnersbunzl lockhartconsultancykccjLockhart
Clare Nicholls

The author Clare Nicholls


  1. Good Luck and best wishes in your new venture.
    A change is as good as a holiday. The industry needs new innovation.


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