Soft serve specialist equipment manufacturer Blue Ice Machines has launched a new ecommerce website, showcasing a new way to easily browse its products and services.
Blue Ice Machines offers a range of catering equipment including soft serve ice cream machines, frozen yoghurt machines, fizzy slush, classic slush and milkshake machines, ice makers, bean to cup coffee machines and a full range of accompanying consumable products.
The firm’s aim is to offer top of the range equipment as well as the highest level of after sales support.
The newly-designed website is contemporary in design and displays the range of product categories on the homepage, the best-selling products and easy access to spare parts.
Customers can also check out the firm’s latest offer bundles and discounts and collect loyalty points on all online purchases.
Users can easily browse throughout the site using the navigational side bar and access the web pages on smartphone, tablet and desktop.
MD Mindy Rubin said: “The new website gives us a fresh platform and provides a great tool to display our wide selection of high performing equipment range.
“In line with our focus of consistently improving our offerings and our customers’ journey with us, we are so pleased that customers are now be able to easily browse through and purchase our products on a brand-new site.”