Blue Badger makes a splash with new website

Blue Badger website crop
Blue Badger’s new trade website allows dealers to login to access all the supplier’s product details.

Blue Badger Wholesale has unveiled its new website after months of development and design work.

New features include a custom PDF creator, a media centre and a quick order option. An advanced search capability also lists suggestions as to similar appliances to those queried.

Every product listing includes images, description, feature lists, specifications, reviews and add-on options. The custom PDF creator then allows dealers to create a specification sheet and add their logo and sale price.

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The media centre is the hub for manuals, spec sheets and instructions, while the quick order function allows site users to type in product codes if they know them, and checkout swiftly.

Products are showcased by type and the site highlights the latest offers, while Blue Badger’s catalogue can be downloaded in digital format once distributors login.

Existing Blue Badger dealers have been sent trade login details, and new dealers can apply for accounts via the new site.

However, sales office manager Alison Harvey emphasised: “As we are a trade supplier anyone applying for an account will be fully vetted before authorisation. Once they receive confirmation they can login for all the features.”

She revealed: “The site has been really well received so far. The functionality will continue to evolve with the ultimate aim of giving distributors 24/7 access to all the product and order information that they may need.”

Below is a video walkthrough of some of the site’s key features:

Tags : blue badgerblue badger wholesalewebsite
Clare Nicholls

The author Clare Nicholls

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