Germany-headquartered catering equipment manufacturer Blanco Professional will change its corporate branding from October 2021.
The company says it is looking to the future with confidence again after a challenging 2020, and 9 months after Egon Kofler took office as the new MD.
He revealed: “Our new brand conveys the values we stand for today: modern, agile and uncompromisingly customer-oriented. It will combine our dynamism with the security that we will continue to have as part of the Blanc & Fischer family holding.”
The renaming will happen alongside an amalgamation of the company and its product brands. In future, the products will also be labelled with the new company name to show their origin consistently.
Kofler emphasised: “In this way, the product and company brands strengthen each other.”
The name of the new corporate brand as well as the entire brand identity, including logos, will be announced in September.
Subsequently at the Host trade show in Milan in October, the new brand identity will be seen for the first time by a broad specialist audience. The company will also be introducing a new range of products there.