Baron reduces and freezes prices

Baron new 900 series crop
Baron is the latest manufacturer to announce price freezes.

Cooking equipment manufacturer Baron has conducted a review of its pricing and revealed that a number of its products are actually more favourable for distributors than they were 5 years ago.

Joining in the recent debate on the issue of manufacturers increasing their list prices, Baron UK’s Roger Flanagan confirmed that the Ali Group brand will not be raising its UK prices in 2016.

Flanagan, whose company Universal FSE is the UK distributor of Baron, even said that certain items of equipment had gone down in price.

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“We undertook a review of current prices against those of 2011 for one of our key distributors recently and found that a wide basket of products were actually cheaper to buy today,” he said.

“The reasons primarily were better discounts from Baron to the UK and an improved rate of exchange against the Euro.”

Flanagan added that pressure to increase prices this year has been relieved by savings in raw materials and utility costs as well as a complete factory reorganisation. Two years ago the company overhauled its entire portfolio to produce more efficient and easier-to-maintain equipment.

He added: “This just goes to prove that some manufacturers like Baron do pass on the benefits of better manufacturing efficiencies, better design and better financial environments to the marketplace.”

Tags : baroncooking equipmentpricespricinguniversal foodservice equipment
Clare Nicholls

The author Clare Nicholls

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