Universal Foodservice Equipment, the UK importer for the Ali Group’s Baron brand has recruited Antony Aris as its new sales director.

Aris has worked in the catering equipment industry for his entire career and is an experienced director, manager and sales manager.

His hands-on approach and knowledge of the markets, distributors and consultants he will be working with should be a boon for Universal.

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Roger Flanagan, Universal MD commented: “Tony is just the person we have been looking for and his knowledge of Ddesign and project management fits perfectly with our own aspirations.

“From our very first meet many years ago and again recently, it was obvious that Tony and I would be a really good fit.

“He will have full control of sales matters and I look forward to a successful future with him in Universal.”