Atosa restructures UK operation

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Atosa UK national sales manager Lee Donkin (left) and global MD Alan Cheng in the company’s vast Northampton warehousing facility.

Chinese-headquartered manufacturer Atosa has spent the first part of this year restructuring its UK operation.

The UK subsidiary was formed by parent company Yindu in 2013 and is becoming one of the fastest growing refrigeration manufacturers in the country.

British operations are based in Northampton, supplying dealers all over the UK and Ireland with Atosa-branded or private label refrigeration.

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Recently-appointed national sales manager Lee Donkin reported he has worked tirelessly with his team in strengthening the Atosa brand and developing strong relationships with existing dealers whilst forming strong new partnerships.

He detailed: “The challenge of coming to Atosa was an easy decision for me to make. We have a fantastic product at very competitive pricing and with the foundations that have been implemented in the first quarter I am convinced that Atosa UK will be one of the fastest-growing catering equipment manufacturers in the UK market.

“All the positive changes we have made have been perceived very well, with our key dealers buying into our project and making good margin for themselves.”

Additionally, he revealed: “We are always looking to develop new products and have just placed our first production orders for our new ‘Green range’ of refrigeration which will be available in the summer. The challenge is always finding ways to reduce energy and carbon footprint, but the price point of this range will certainly encourage us to develop new partnerships with dealers. We are excited to be showcasing this range at the Restaurant Show in October and would welcome anyone to come and see us.”

Parent company Yindu is going through a transition at present and will shortly announce a date it is to become a PLC.

The group has offices all over the world including China, USA, Australia and Europe with a combined turnover of almost US$300m.

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Clare Nicholls

The author Clare Nicholls

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