Association partnerships are pushing Host to new heights

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Host 2019’s exhibitor numbers are setting new records.

The 41st edition of HostMilano is flying high by signing a series of strategic agreements with major international trade associations.

Organisations from the UK, Spain, USA, Canada, Argentina, the Caribbean, Chile, Colombia and Mexico, as well as the Gulf countries, in particular the United Arab Emirates will be represented by trade associations at the event, taking place at Fieramilano on 18- 22 October 2019.

Host identified focus countries by continuously monitoring their economic dynamics. As part of this strategy, which has seen increased worldwide promotion, target markets have responded by signing visibility agreements with major media and trade associations.

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With just a few months to go until the start of the event, a total of 1,912 exhibitors have already signed up (+ 8% on the same date in 2017), of which 1,127 are Italian (+ 7%) and 785 international (+ 10%). The latter represents 54 countries with new entries including Albania, Argentina, Colombia, Iran, Latvia and Lebanon.

To further strengthen the bond between the event and the American continent, the show has been endorsed by the US government for the fourth time in a row.

The US Department of Commerce’s Commercial Service has, in fact, renewed the certification that authorises the country’s official presence. Host feels this is a particularly authoritative recognition because it is granted only to a limited number of international events which, on the basis of strict parameters, demonstrate the ability to ‘successfully offer opportunities to explore new markets’ to US operators. HostMilano is the only trade fair in the industry to have obtained such certification in Italy.

The event is also set to welcome an extensive representation of hosted buyers. Thanks to collaboration with ICE Agenzia, there will be more than 1,500 operators from 80 countries, with 80% turnover, and an increasingly comprehensive typological mix, coming to Milan mainly from the USA, Canada, the Middle East, the UAE, China and Russia.

To complete HostMilano’s global status, the BeMyHost project will welcome 20 foreign ambassadors called upon to ‘intercept’, and share on their social networks, all the hospitality trends across the globe.

Tags : eventexhibitionHosthost 2019Host Milantrade show
Clare Nicholls

The author Clare Nicholls

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