Araven boosts foreign sales with trio of trade fair appearances

Stand de Araven en Host Milán 2021 (2) crop
Araven’s stand at Host Milan 2021.

Light equipment specialist Araven has welcomed back live industry events with appearances at three recent trade shows: Sirha in Lyon, Casual Dining in London and Host in Milan.

The Aragonese company stand at each exhibition presented its complete range of solutions, which is collated in its new general catalogue.

María Jesús López, commercial director of exports in Araven’s Hospitality division, highlighted that these three appointments have served “to resume face-to-face contact and boost sales. Our presence at fairs has been vital in order to stimulate the commercial relationship”.

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Araven’s new 2021-22 general catalogue, which includes a total of 680 products, was presented at the three international sector events. Available in six languages, on paper or in PDF, it includes all the firm’s recent launches, such as the new complete ranges of Basic polycarbonate buckets and hermetic containers and Gastronorm 2/1 containers, together with articles that reinforce Araven’s product families (new measures of containers, dispensers of sauces, dispensers of gel etc).

The publication, of almost 200 pages, functions both as a reference and good practice guide for foodservice professionals, since food hygiene measures within different processes are detailed: conservation, handling, service, transport and cleaning. López highlighted: “Araven is always associated with a quality image, and the new catalogue has been very popular, as an attractive and very productive work tool.”

She added that Casual Dining, Sirha and Host are “must-attend fairs due to their relevance in the sector” and that the balance of all of them shows “the recovery after the pandemic, although without having yet reached the number of previous visits”, with a decrease of between 15 and 20% compared to 2019.

Araven’s participation began on 23 September at Casual Dining, “with visits from many operators and also chefs”, according to López. On the same day Sirha was also inaugurated, which López described as: “A national fair with a lot of end users and the solemnity of the Bocuse d’Or culinary contest, which has a large audience.” Then on 22 October, Host opened its doors. According to López it was: “A great event, despite the lower number of visitors from the Asian and Latin American area.”

Also this autumn, Araven has participated in the Abastur and Antad fairs in Mexico, to promote itself within the American market. And shortly before the summer it had a presence with its own stand, as in pre-pandemic years, at Madrid Fusión.

Araven has presented 36% more products at international fairs than in 2019, when it launched its previous hospitality catalogue, with all kinds of specific innovations for professionals in the sector.

Tags : aravencasual diningeventsexhibitionsHostlight equipmenttrade shows
Clare Nicholls

The author Clare Nicholls

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