Food container specialist Araven has merged with merchandiser producer Grupo OM in a move that aims to strengthen the two companies in point of sale equipment and foodservice.
The two manufacturers are based in Spain and are both owned by parent company GED Capital, a private equity group.
The new Araven Group has three business lines: shopping baskets and carts, visual merchandising and hospitality.
At the end of last year, GED Capital added the OM Group to its portfolio of investees, joining Araven, which had been under the private equity company’s umbrella since the beginning of 2017.
The new corporate image merges the logos of the two companies, with the slogan ‘Passion to Innovate’. At the same time, each business unit will have its own image.
Last year, Araven and Grupo OM collectively generated a turnover close to €50m, with a workforce of more than 180 staff. They have a commercial presence in more than 70 countries.
The integration process of Araven and Grupo OM is being led by Javier de Andrés González, chairman of the board of directors of both companies, as the head of the new group.
de Andrés González has more than 35 years of experience as an executive of multinational companies such as Fujitsu, Tupperware, Wyeth and Indra.
Araven was founded in 1976 and throughout its history it has specialised in the design, manufacture and marketing of products for professionals, including a division dedicated to conserving and handling of food in the hospitality industry.
The company is headquartered in Zaragoza, with subsidiaries in the United States and Mexico, with a presence in 69 countries on five continents.
Grupo OM was founded in 1982 by professionals with more than 30 years of experience in the retail sector, in order to develop spaces at the point of sale through visual communication solutions and visual merchandising. It is headquartered in Madrid with a subsidiary in Naucalpan, Mexico.