Aqua Cure expands catering equipment service

Water filtration supplier Aqua Cure is stepping up the level of service it provides to catering equipment resellers and customers.

The Southport-based outfit recently joined CaterQuotes, listing its main products for the sector as well as relevant accessories. It insists the move is all part of a strategy to make it easier for catering equipment businesses to work with it.

“We’re always looking for ways to improve our service and CaterQuotes is a natural evolution of this,” explained Keith Everett, general sales manager at Aqua Cure. “Customers will be able to correlate quotes at the touch of a button, saving valuable time, and we welcome calls from existing CaterQuotes users to offer us feedback on our listing and discuss product bulk discounts.

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“This addition, alongside our trade-only web portal and newly re-designed website, means that customers can easily work with us as their filtration supplier and have quick and easy access to our product range. The response has been instant with enquiries coming through even on the day we launched.”

Aqua Cure is Europe’s largest manufacturer of inline filters, produced under the Hydro+ brand. Last year it purchased the tooling to manufacture the Carbon X range of products, a long-established UK brand.

It has also been working closely with Everpure to grow sales of its Claris range in the catering sector, particularly among manufacturers and installers of convection ovens.

Stuart Godfrey, business development manager at Aqua Cure, says that one of the company’s key priorities is to sit with customers and look at their overall machine park filtration package which includes any problems they experience in the field.

“In the past we’ve seen a number of suppliers to the market take a blanket approach to water filtration when it is actually more economical and effective to find a true solution which can still be simplified into a simple soft/hard water approach to filtration,” he said.

Godfrey added: “Working with Everpure, we’ve been able to achieve this through their Claris product for convection ovens in hard water areas and pre-coat carbon and phosphate technology for soft water areas. Alongside all the other products we offer it means we can give a one stop solution for all types of water-reliant catering equipment.”

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