Ali Group kitchen equipment brand Ambach has appointed Sascha Wachaczewsky as its new sales and marketing director.
In this newly created position, Wachaczewsky will reinforce Ambach’s value and position among partner consultants and dealers to accelerate the company’s ongoing growth, focusing on project business.
He will report to Ambach’s MD, Maurizio Vianello, and will coordinate the existing sales and marketing team.
Wachaczewsky has 15 years’ experience in the foodservice industry, much of which he spent at dishwashing manufacturer Hobart in a variety of departments, including marketing, key account management and as head of the customised systems business unit.
He commented: “I’m really excited to be working with Ambach in this new role. I’m looking forward to working on developing the brand and its reputation in the market, as well as accelerating the company’s continuing growth.
“Ambach is a brand which is synonymous with high quality and the longevity of its kitchen suites, so I already have a solid foundation that I can build on.”