With rumours swirling for months that Amazon UK would open a business division, the online giant has completed its roll-out.
Amazon Marketplace sellers can now reach the marketplace through the online portal, with 133,787 foodservice equipment and supplies listings already live.
Catering equipment categories available comprise: barware, steam tables and drop-in wells, restaurant furniture, disposables, food warmers, food and dish transport, food preparation equipment, worktables and work stations, menu and check displayers and commercial range hoods.
The online giant provides sellers with a set of features to help drive sales to businesses, including: VAT-exclusive pricing and VAT invoicing, where sellers can display VAT-exclusive prices to business customers and provide VAT invoices for all customers by enrolling in the free VAT Calculation Service.
Additionally, sellers can choose to make products available for sale to business customers only, or offer exclusive pricing to business customers and set quantity discounts when businesses purchase larger quantities.
Fulfilment by Amazon is also available, where sellers can store their products in Amazon’s fulfilment centres for Amazon to pick, pack, ship and provide customer service for products as sales are made.
Products using FBA are included in Amazon Prime, making them eligible for Unlimited One-Day Delivery for Prime customers. With Amazon Business, products using FBA are also eligible for Free One-Day Delivery to all business customers on qualified orders of £30 or more.
Bill Burkland, head of Amazon Business UK commented: “Amazon Business combines more than one hundred million business products with a new set of unique business features – from reporting and analytics to spending limits and purchasing workflow approvals – making it everything you love about Amazon, now for business.”
Amazon Business originally launched in the US in April 2015, serving more than 400,000 businesses and generating more than $1bn in sales in its first year, with sellers accounting for over half of the orders. Amazon Business launched in Germany in December 2016, with more than 50,000 business customers now using Amazon Business and over 10,000 business sellers having accessed the Amazon Business Seller feature set to sell their products to business customers. Since the US launch, Amazon Business has shipped to business customers in more than 60 countries through the US and German websites.