Cooking equipment manufacturer Alto-Shaam is delivering a series of virtual new product showcases and webinars to bring product demonstrations to the people. With in-person conferences, tradeshows and events cancelled or experiencing lower attendance, Alto-Shaam is aiming to meet customers where they are.
The demonstrations, alongside a series of solutions-based webinars, will seek to address some of the key challenges facing the industry.
With many new products available across a number of product lines, highlighted products will include cook and hold ovens, smoker ovens, full-size Vector F series multi-cook ovens, heated shelf merchandisers with top heat and Vector H series wide multi-cook ovens.
Jeff McMahon, senior director of product management at Alto-Shaam, said: “We are truly committed to deliver on our value of innovation, developing and releasing a number of new product solutions over the past 18 months.
“While in-person events haven’t come back as quickly as we originally planned, we are excited to announce the details of these virtual events and new product showcases to give our customers and partners a chance to see our new products in action.”
The first of three new product showcase events, all held via Zoom, took place on Thursday, 23 September where Alto-Shaam chefs and product specialists demonstrated its new gas-powered Vector F series multi-cook ovens. Featuring three or four independent ovens in one, the units can control the temperature, fan speed and cook time in each individual oven chamber, and simultaneously cook a variety of menu items with no flavour transfer.
The second event, on Thursday, 30 September will focus on Alto-Shaam’s new cook and hold and smoker ovens, featuring Halo Heat technology. Chefs and product specialists will demonstrate how both products can be utilised to add value to any kitchen, expand menus, save time and significantly reduce labour.
Finally, on Thursday, 7 October, Alto-Shaam chefs and product specialists will demonstrate the newest addition to the Vector H Series oven line, featuring wider oven chambers capable of cooking 16-inch pizza, appetizers, desserts and more – all at the same time. Providing volume and variety of food, the ventless and waterless Vector H Series models are specifically designed for foodservice operations where space is at a premium.
The new product showcase events will be complemented by solutions-based webinars that address key industry challenges including how to do more with less kitchen space. A full on-demand webinar library is also available.