International foodservice equipment manufacturer Alto-Shaam has appointed Simon Parke-Davis its new vice president of sales for Europe, the Middle East and Africa (EMEA).
Parke-Davis joined from Rational, where he spent 13 years and was most recently managing director of the Middle East.
He will execute Alto-Shaam’s business development and sales strategies, generating new customer opportunities and growing key accounts.
Alto-Shaam executive vice president of global sales Lucy McQuillan commented: “Simon has a proven track record of strategic management and increasing market share internationally, demonstrated by his time working in the Middle East.
“I look forward to working with him and continuing our growth in the EMEA markets as we look to promote our full range of kitchen equipment solutions.”