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Alliance’s ‘strategy pivot’ keeps Covid impact to a minimum

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Alliance Online’s strategy pivot enabled it to weather the coronavirus storm.

Crewe-headquartered web dealer Alliance Online has revealed financial results which include the initial period of Covid times, namely the 12 months to 30 September 2020.

During this financial year, the distributor generated revenue of £104.2m, 18% down on the previous year’s record total of £126.9m. However, margins performed better than budgeted at 31%.

In terms of operating profit, last year Alliance had recorded this as £7.0m, but in the 2020 annual report, 2019’s figure was revised downwards to £6.7m – exactly the same amount as posted in 2020’s financial year.

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Director, Paul Bonson, stated in the annual report, which is now publicly available on Companies House: “The group has been significantly affected by the Covid pandemic, having seen much of the hospitality sector being curtailed or closed. Alliance is a key supplier to this sector, which in turn has impacted on turnover and profit.

“Alliance has seen turnover decline significantly in the second half of the year, however, has managed to recover margins in a competitive market.

“A strategy pivot during the second half of the financial year with emphasis on PPE and home deliveries provided the much-needed platform to maintain revenues to safeguard operations.”

Bringing the picture up to date, he added: “During the first half of our 2020/21 financial year, the directors are pleased with the shape of our business model and the balance between national and regional trading, and the growth of the Alliance Ireland business.

“The directors anticipate continued rising consumer confidence during the second half of 2021.”

Tags : alliancebusinessdealerdistributorfinancial resultsfinancials
Clare Nicholls

The author Clare Nicholls

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