Akcela appoints new management consultant

Matt Lawley crop
Matt Lawley has joined Akcela as a management consultant.

Norfolk-based management consultant firm Akcela has welcomed Matt Lawley, who will be joining as a management consultant.

He will be the lead consultant for all fast moving consumer goods (FMCG) consultancy projects, as well as supporting existing clients in other sectors, including catering equipment manufacture and distribution.

Lawley has held many senior positions within the FMCG sector, working with companies from start-up, through to multinationals on a consultancy basis.

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He has an undergraduate degree from the University of Lincoln in marketing, as well as an MBA and postgraduate in professional consulting from the UEA.

Akcela director James Adams has worked alongside Lawley on previous consultancy engagements, including its work with Tesco CZ. Adams said: “Having worked with Matt previously, I am delighted he took us up on the offer to work closer together going forward. Matt embodies what Akcela stands for in the market.

“He has an excellent history of working at senior management levels, has delivered consultancy projects across a spectrum of businesses and Matt delivers the results. Having Matt work with us doesn’t just help the new clients we will be working with; it also strengthens our offering to existing ones.

“Matt has a great ability to break complex problems down into their constituent parts, iron out the issues, and put them back together in a way that drives value.”

Lawley himself commented: “In a post Covid-19 world, now more than ever businesses are looking for external support to ratify their decisions or define their next moves. Akcela have a great client base, offering support in areas such as segmentation and process redesign.

“When James and I spoke, and he highlighted the way that Akcela was growing, it was clear that we could align on these fundamentals further. It was a great fit.”

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Clare Nicholls

The author Clare Nicholls

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