Adande Refrigeration has announced a 6-month UK price freeze, aimed at continuing to support its hospitality customer base.
At a time when the supply chain typically increases equipment pricing, Adande has committed to holding its current rates of purchase for the UK despite absorbing cost increases in raw materials as a result of global shortages caused by Covid-19.
Global sales director Karl Hodgson explained: “There is no doubt the Covid-19 pandemic is a difficult time for all of us in the hospitality sector. Yet, despite the difficulties, at Adande, we have committed to serving our customers and doing everything we can to support them into the New Year and beyond.
“Not only have we introduced 5-year UK warranty across our entire refrigeration range, we have also introduced EasyBuy, a way to spread the cost of essential, high quality kitchen refrigeration. I am happy to add to these measures by confirming we are holding our current UK prices, freezing them into place. They will not be reviewed until June 2021, at the very earliest.”
Throughout the UK November lockdown Adande Refrigeration has pledged stay open to assist operators which run take-away and delivery services, as well as those who are building new kitchens or taking the opportunity to refit. In addition the company will continue to ensure its service capabilities and spares availability are maintained.
Executive chairman and CEO, Nigel Bell: “We are here to support our industry, offering the world-class sustainable equipment in a way that is affordable ensuring our customers can access equipment that keeps food fresher for longer, reduces food waste, reduces energy use and has a low cost of ownership throughout its lifetime.”