Adande extends price freeze until September

Adande with chefs_crop
Adande won’t be raising its refrigerator prices until September.

Adande Refrigeration will extend its 2020 price freeze by a further 3 months, before increasing prices by 5% effective from 1 September 2021.

The refrigerator manufacturer further revealed that its pricing will not be reviewed again until January 2023, unless there is a significant uplift in input pricing.

The Lowestoft-based firm believes that although many equipment manufacturers have increased their prices, it has worked extremely hard along with its supply chain to be able to deliver a degree of certainty and stability by holding its prices, despite absorbing significant cost increases in raw materials as a result of global shortages caused by Covid-19.

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Global sales director Karl Hodgson explained: “Despite the well-documented difficulties for the UK hospitality sector, I am happy to confirm some good news. We are holding our prices once more, extending last year’s price freeze until 1 September.

“We want to ensure operators can buy quality refrigeration, affordably, especially through the summer months when things may still be difficult and UK government support is scheduled to reduce. We understand how important it is for the hospitality and foodservice sector to recover and get back to solid trading levels and we are willing to do what we can to support this effort.”

He added: “Although we must increase our prices from September by 5%, it is our intention to hold this increase until January 2023 at the earliest. In the meantime, we will continue to offer as much support as possible, giving 5-year UK warranty on all our units, and offering a finance solution under our EasyBuy scheme.”

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Clare Nicholls

The author Clare Nicholls

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