Refrigeration specialist Adande has made two new key appointments to the marketing division, which are aimed at facilitate the firm’s increased international activity.
Leading the team will be newly appointed Caroline Parker. She has experience in marketing, branding and communications, working for globally well-known brands.
Parker commented: “I am really pleased to join such a great company as Adande at what is an exciting time in its growth. I am very much looking forward to both extending the brand footprint and driving the continued demand and lead generation for the business, across what is both an interesting and fast-moving sector.”
Joining her and the existing team will be digital specialist Elle Rodwell, who will be tasked with driving engagement across all the digital channels, including the company’s social platforms.
Speaking of the new appointments, Adande chairman and CEO Nigel Bell explained: “We’ve made significant investment in our marketing division over the past months, a necessary step for us as we look to accelerate the next phase of Adande growth, globally.
“Adande’s world-class design has ensured culinary brands that care about gastronomy and preserving farm fresh quality choose Adande and by strengthening our marketing team we can now broaden our reach. We are delighted to welcome Caroline and Elle to the company.”
The appointments come as the manufacturer prepares to launch a new global website and distributor platform planned for summer 2019.