ABDA reveals top hospitality design trends to look out for in 2021

VISUAL – Coterie – Cookline View crop
One of ABDA’s examples of 2021 hospitality designs.

To help hospitality businesses prepare for a return to some kind of normality, kitchen design house ABDA has been exploring design trends predicted in the industry over the next year.

The research project also considered what impact the pandemic has had on hospitality designs of the future.

ABDA explored colours, counters, lighting, furniture, sustainability, operational activity and customer experience. The firm’s team used its experience insight to create designs and highlight the key takeaways hospitality operators can build into their business.

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Seven key words summarised the design trends the design house expects to see this year: community, sustainability, experiential, escapism, tech, adaptability and bold.

The ABDA design team illustrated their thoughts on what venues could look like in 2021 to demonstrate how these trends can be implemented into new or existing venues. This includes a café/bar concept which is a warm, bright and inviting space where customers can have a break from the norm. During the day it is a relaxed community social space, and, in the evening, it becomes a bar and restaurant.

The space aims to bring people together and build on social distancing, bubbles and support networks. It includes an area to showcase community arts to provide consumers with a way to relax. The use of bold colour in this concept fits with trends the team is seeing across cities, such as the New London Fabulous project.

ABDA predicts more touchless technology in 2021 and it is also expected that consumers will want a higher use of microbial fabric with hard services which are easier to clean. Future designs will need to be adaptable as Covid has highlighted that most industries and sectors were not pandemic proof.

The research summarised that flexibility is going to be key so businesses are ready to adapt to whatever situation may be thrown at them. With households feeling the pinch, going out is going to become more of a treat and consumers may be looking at the overall experience so it is much more memorable. ABDA created a conceptual design showing what a sustainable hotel would look like if it incorporated 2021 trends.

Director at ABDA, Claire Smith, said: “Once hospitality is fully re-open the appetite for this sector is going to be huge. During the pandemic we have been offering practical advice that can be quickly and easily implemented by any hospitality business right now as well as helping those planning for the long-term.

“Many of the ideas include simple and small tweaks to an existing venue so they don’t need to be costly but will show consumers that foodservice sites have really taken note of what they want and expect.”

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Clare Nicholls

The author Clare Nicholls

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