Frima UK has appointed Tim Calvert as its new regional development chef with responsibility for the south and south west of England.
An experienced chef with lifelong experience of the hospitality business, Calvert’s parents owned pubs and hotels and he has run pubs himself.
In his previous role as development chef for Frima’s sister firm, Rational, Calvert helped to grow business in his area by 75%.
He said: “Working with a market-leading manufacturer of catering equipment, helping to demonstrate the benefits of cutting-edge cooking technology is an exciting prospect!
“There’s a lot of interest in the Frima appliance, and there’s a great opportunity for distributors to build on the growth we’ve already seen.
“I will be looking to help forward-thinking dealers who want to offer a modern alternative to bratt pans, griddles, kettles, large pots and fryers.”
Initially, Calvert’s main task will be to set up Frima Cooking Live demo sites across Swindon, Bristol, Taunton, Bournemouth and Exeter.
“The benefits of modern kitchen technology are really clear when you see them in action,” he said.
MD of Frima UK, Graham Kille, is confident in the abilities of his latest team member. “Tim is a talented chef, with experience in all areas of the hospitality industry.
“He knows what chefs are looking for, and has the drive and ambition to explain the benefits of our products.”