Zanussi and five dealers form UK sales partnership

Zanussi Professional, the brand that was bought by Electrolux Professional back in 1984, is to be actively promoted in the UK catering equipment market again following a unique agreement with five major kitchen houses.

The five dealers — ABM Catering for Leisure, Airedale Group, Allsop & Pitts, IFSE Group and Whitco Catering & Bakery Equipment — will form a national network called ‘The Springboard Group’ representing Zanussi in the UK.

They will have exclusive rights to distribute the brand in the UK.

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Zanussi operates as an autonomous subsidiary of Electrolux and manufactures commercial cooking, refrigeration and warewashing equipment from its original hometown of Pordenone in northern Italy.

Alberto Zanata, president of Electrolux Professional, stated: “We are delighted to announce the venture with Springboard Group and we believe in its expertise, not just in marketing the products but also in providing quality customer service. We are confident that this will make an exciting and successful journey.”

The five distributors will offer an extensive product range, plus a one-stop-shop for installation, technical advice, servicing and equipment training. Between them they employ more than 70 qualified catering engineers across the UK.

The aim of the group, all of whom are existing Electrolux Partners, will be to establish the brand in key customer segments at both a regional and national level.

Jeff Whitaker, managing director of Whitco, said the arrangement will see the return of a brand that once enjoyed tremendous success and prominence in the UK commercial market.

“Zanussi Professional has a strong legacy in the UK. While it is a highly competitive market, the products and the brand were hugely successful and widely adopted and we can build on that heritage,” he said.

Mervyn Bladon, managing director of ABM, said that with the five distributors boasting a combined 170 years’ trading experience in the market, Zanussi would benefit from the national coverage they offer.

He commented: “An Italian-designed brand offering a range of competitively-priced kitchen products supported by five of the largest UK kitchen distributors is a strong proposition for any operator looking to invest in its foodservice facilities.”

While Springboard is the collective name to symbolise the five distributors with exclusive UK Zanussi distribution rights, the arrangement does not imply any kind of ownership change. Each distributor remains independently owned.

 

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