Pizza oven supplier White’s Foodservice Equipment has tripled the size of its premises in Redditch, expanding its facility to more than 5,400ft2.
Tim White, owner and MD of the company, which supplies to Domino’s Pizza, supermarkets, schools, hospitals, pubs, takeaways and other retail outlets, told the Evesham Journal that £50,000-plus has been invested in tailoring the building to its requirements. A showroom has been created while offices have been accommodated on a new mezzanine floor.
He added: “The showroom is a bit like a pizza school with working ovens. We see it as a one-stop-shop for pizza. Clients can come along with their ingredients and try the ovens out.”
Previously the firm had some small satellite operations including Northampton and Meriden, but all is now in the one place. “We needed to take the next step. It was vital we did so,” said White.
The firm imports the XLT, Grain, Rekrow, Ideck, Marana Forni, Charcoa and GI Metal brands.
White has been in the catering equipment industry for nearly 30 years and launched the business in 2010. It has been growing at roughly 50% a year and now has a turnover of £1.6m.