White’s FSE undergoes digital makeover

Pizza equipment specialist White’s Foodservice Equipment has given its website a summer facelift.

The revamped website features an improved design and lay-out, as well as access to increased information on the brands that it offers.

White’s is the UK distributor for XLT conveyor ovens, Gi Metal tools and the Charcoa charcoal grill.

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The Redditch-based outfit has also introduced online specification sheets for the equipment in its portfolio, as well as individual brochures.

Clive White, sales manager at the company, said: “The new website has more content, is easier to navigate and is stacked full of information from installation photos to specification sheets on all the products we supply, plus a blog to keep all up to date on what we are up to and special offers.”

The site was redesigned by Wirefox, a Coventry-based web company.

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