West London dealer teams with Fri-Jado for retail job

Aryzta Food Solutions specified Fri-Jado displays for the Truro Costcutter’s new delicatessen.Aryzta Food Solutions specified Fri-Jado displays for the Truro Costcutter’s new delicatessen.

West London-based dealer Aryzta Food Solutions has completed the outfit of a Costcutter store in Truro.

The dealer specified serve assisted counters from Fri-Jado UK as part of the 20m2 delicatessen and food to go department for the convenience outlet’s refurbishment.

The Uxbridge-headquartered supplier provided a 5ft heated counter and a 5ft chilled counter, both from the company’s Deli Merchandiser range. The modules feature a square glass design, designed to maximise the visibility of food for increased impulse purchases.

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The heated cabinet features upper radiant heat and a humidification system, which should help maintain fresh and moist food over extended periods. This should retain food quality and appearance for longer, meaning that less product is price reduced or thrown away.

The chilled counter incorporates a low velocity airflow which is claimed to reduce food dehydration, for optimum food quality, freshness and appearance.

Aryzta Food Solutions’ UK hardware manager, Nick Bignell, cited quality as one of the reasons for specifying the Fri-Jado counters: “We have enjoyed a longstanding partnership with Fri-Jado UK. Previous experience of the inherent reliability of the company’s products means that we can specify Fri-Jado equipment with total peace of mind.

“We have a similar relationship with sister firm Tec Line; our confidence in the company’s performance record is demonstrated by the fact that we place service and maintenance business with Tec Line, not only for Fri-Jado proprietary products, but also for equipment supplied by other manufacturers.”

The Costcutter store is situated in an area of the city with a high student population and the store’s menu offer reflects its clientele. During early mornings, the heated counter is used for the display of traditional cooked breakfast items, including bacon, sausages, mushrooms, eggs, hash browns, baked beans and tomatoes.

For lunchtime service, the menu is changed to chicken portions, chicken goujons, pizza, panini, sausage rolls, pies and pasties. Food displayed in the chilled counter includes traditional delicatessen items, freshly made pizza, pre-prepared vegetables, salads, sandwich ingredients and a variety of sandwiches.

The store’s franchisee, Nimalesan, who operates four Costcutter stores in the South West of England and a further outlet in London, reported he has been delighted with the refurbishment: “Since installing the new counters at Truro we have seen an increase of over 250% in sales of hot food to go. As a result, we are planning similar refurbishments, using the Fri-Jado serve overs, at our stores in Plymouth and Devonport.”

He added: “Aryzta Food Solutions designed and specified a delicatessen and food to go department, which was tailored to our specific retailing requirements. The installation by Fri-Jado UK’s sister company, TEC Line Limited, was completed professionally, swiftly and with minimum interference to normal trading.”

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