Warewasher manufacturer sees sales soar

Hobart, the world’s largest manufacturer of dishwashing technology, is looking back on a successful business year in 2013, registering growth in all sectors of the market and further strengthening its position as world market leader in this area.

Catering Insight has in the past reported trading results from the perspective of Hobart’s parent company, the Illinois Tool Works Food Equipment Group, (ITW) which umbrellas 825 decentralised businesses worldwide, but the latest figures confirm the Hobart warewashing arm of ITW is flourishing, according to David Riley, Director of Hobart Warewash – UK.

In Germany, home of the company’s Offenbach manufacturing plant, Hobart increased its turnover to roughly 221.5 million Euro in 2013, which corresponds to an increase of 8% compared with the previous year.

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Export has shown particularly strong growth with 25%. Europe-wide, a total of roughly 75,000 industrial dishwashers was sold in 2013. Seen in a world-wide context, Hobart also continues to expand.

Here, sales during the past year amounted to roughly US £1.64 billion, which represents an increase of 5.2% compared with 2012.

“From a UK position I can confirm that our warewash growth exceeded the average 5.2% quoted. More importantly for the dealer business I am happy to report an 8% growth in 2013 and so far this year a massive 21% year on year growth.

This keeps us well ahead of our targeted dealer expectations,” Riley says.

A significant contribution to successful business in 2013 was made by the new, intelligent glass- and dishwasher generation.

The company was also able to further expand its leading position on the international market, due to numerous lucrative orders in airline catering including an order from Emirates airline which has specified more than 30 Hobart dishwashing systems worth US $7million for its new catering complex at Dubai International Airport.

In 2014, too, all signs are pointing to another good year for the company’s warewashers – production in Offenburg is running at full speed resulting in the creation of 50 new jobs and the order books are filled well into the second half of the year.

This is largely attributed to the new Premax and Profiflight-type dishwashers, seen at Hotelympia 2014, which have been well received by the market, says Hobart.

Hobart’s Axel Beck, Vice President and General Manager Warewash Europe and Asia Pacific, says the encouraging results lie mainly in the company’s consistent customer orientation and corporate strategy, which aims at innovations, economic viability and ecology.

"It is crucial to offer customers true added value with our products to ensure our permanent success. Our dishwashers are the most economic and most innovative machines on the market.

"With new technologies, we are continuously increasing performance and ease of use, while at the same time reducing consumptions. That convinces our customers," he says.

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