Vito ramps up dealer expansion plans

Oil filtration equipment provider Vito is looking to expand its sales network in the run-up to Hotelympia — and its message is that dealers can make money from helping operators slash their cooking oil costs.

Vito machines come with the claim that they can safely the double the life of cooking and frying oil while doing away with bulky tanks. The company counts a raft of different foodservice business among its clientele, but it remains keen to grow its dealer base to penetrate more of the market.

Director Iain Addison said there is a good enough incentive for new dealers to get involved: “An authorised distributor will make 45% on cost profit which is huge in today’s troubled times. After 13 years globally, there is still nothing like the Vito oil filtration system in our market place.”

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Addison said Vito has “tried and tested” many routes to market in the UK over the last couple of years, but reached the conclusion that the most effective approach is to work with distributors while offering end-users direct support in terms of education.

“We are looking to concentrate our efforts on building our distributorship nationwide,” he explained. “We will supply free marketing materials, free support on any trade shows including equipment and staffing, help with email marketing, flyers, presentations and anything else that is required to grow our product in the market place.”

Addison said that the number of Vito users had grown in the past year, pointing to testimonies from the likes of Michelin starred chef Michael Caines, who says his oil costs have halved while food tastes better because the oil is so clean.

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