Preston-based Valoriani UK is celebrating its 15th anniversary of supplying pizza ovens to the national market.
Founder Andrew Manciocchi introduced wood-fired pizza ovens to Britain in 2003, and they have since been adopted by sites such as The River Café.
To mark the milestone, Valoriani is launch a corporate social responsibility-focused initiative that will see the USA’s National Pizza Day become the UK’s ‘Random Acts of Kindling Day’.
On Saturday February 9 next year, the manufacturer is calling for as many mobile wood-fired oven operators as possible to take their oven out and cook pizza for those in need, working in conjunction with a national or local charity that supports the homeless, or with their local soup kitchen.
Alternatively, they could do as Valoriani UK is suggesting to restaurants and eateries that also have wood-fired ovens – staging a fundraising day that sees food lovers being asked to donate some money in return for pizza, or adding a voluntary donation to their bill.
The manufacturer will be taking one of its own mobile ovens out and will be promoting the initiative throughout the next 4 months, in the build-up to the day. It aims to make this an annual event and is urging the wood-fired community to get involved and demonstrate its ethics.
Valoriani UK will be creating marketing collateral to download from its website in the form of posters and logos. It also has guidance as to how wood-fired oven operators can go about setting up an event and will be supporting those participating through press releases and social media posts.
Valoriani UK’s Dino Manciocchi said: “Valoriani has a long history of feeding those in need. Following World War II, the Italian government turned to Valoriani and asked it to use its unrivalled skills in working with refractory clay to build wood-fired pizza ovens for poor families in the south of the country, who needed food in order to survive. The wood ovens allowed these families to bake their own bread and so have a means to feed themselves.
“Our Random Acts of Kindling Day initiative has echoes of this period from Valoriani’s past and should make a difference to some of the most vulnerable people around Britain.”