Valera unveils M&S voucher incentive

Catering equipment distributor Valera has kicked off a seasonal sales promotion that will run until the end of next month.

The special Easter promotion will see the company, which is now based in Banbury and owned by Unitech Industries, give away Marks & Spencer vouchers worth up to £50 each with orders on selected discounted products.

The campaign is open until April 30, but dealers have until May 31 to submit their claim forms. Valera says vouchers will only be despatched if the products are bought at the special net price for that unit.

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Valera’s new 2013-14 catalogue is due to be published in April, so the firm is keen to promote products that it currently has in stock.

Products incorporated in the deal include commercial microwaves and upright and counter refrigeration units. Glasswashers, combi steam ovens and cooking equipment from Fagor are also on offer in the promotion.

Valera recently signed a distribution agreement with Fagor and is offering two-year warranties on its products

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