Valera makes a splash with new own brand microwaves

Valera’s three new models of own brand microwaves.

Valera is launching its own brand of microwaves to add to the range of Panasonic models it has been supplying since 2011.

For many years the supplier has been synonymous with microwaves thanks to a longstanding relationship first with Litton in the 1980s, and more recently with Sanyo. Since the demise of the Sanyo brand in 2011 Valera has only been supplying microwaves from Panasonic.

Valera reports that its new range has been described by a leading independent microwave specialist as “one of the best he has ever seen”. The new range comprises three machines, each with its own specific role in the kitchen, but all said to have the same quality components and build.

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The trio comprises the VMC1000, the compact VMC1850 which Valera  believes will be the most powerful 1,800W microwave on the market, and also the most popular of the three, and the VMC1880 large cavity, high capacity machine which is capable of holding two large plates or a 2/3 gastronorm container. The 1,800W models have stage heating, are stackable, and are said to take up less floorspace than comparative rivals.

Valera MD Pratap Gadhvi explained: “Ever since the Sanyo brand was discontinued we have been looking into supplying our own range of microwaves that would match the very high standards they set, and now we are able to do so.

“And, because we have started from scratch with these machines rather than simply updating ‘old’ technology, we have been able to incorporate the latest manufacturing techniques, up-to-date design and state of the art components, all of which mean that we have the confidence to offer a 3 year parts and labour warranty from day one.”

Before trialling the new range in the ‘real world’ Valera enlisted the help of the BSI’s microwave expert who looked at every single aspect of these machines including their construction, power output, microwave leakage and heat distribution, and stated that they were “…without doubt one of the best I have tested, right down to the packaging.”

Valera’s resident microwave expert Chris Drury detailed: “What we set out to do, using our many years’ of microwave experience, was to engineer out some of the failings and weaknesses of the machines currently on the market. This meant going right back to basics and looking at every aspect including component quality, the design of items such as the stirrers and magnetrons, even the door interlocks.

“No effort was spared in the quest to produce a best in class product. For example, the way the stirrer cover is removed is incredibly straightforward, as is the way the cavity is constructed, both of which mean fewer places for spillages or leaks to occur and therefore less likelihood of damage to the internal components. The units have glass doors, as opposed to plastic, so there is no chance of the door mesh being damaged by hot plates and food subsequently finding its way into the inner workings of the door as a result. The controls are also simple and intuitive, and programming comes as standard – ideal for corporate accounts where uniformity of menu across a wide estate is crucial. Users will also find the x2 and x3 function that was so popular on the Sanyo machines.”

Gadhvi concluded: “Not only will these be the very best microwaves on the market, they will also be amongst the most competitively priced. We are incredibly excited about the launch of these products and look forward to demonstrating their capabilities to our distributor partners over the coming months.”




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