Valera gets exclusive UK Daewoo gig

Sanyo specialist Valera has added another Asian commercial microwave brand to its portfolio in the shape of Daewoo.

The Thurrock-based outfit has struck a deal that will see it become the exclusive supplier of Daewoo microwaves in the UK.

Valera boss, Pratap Gadhvi, said the company agreed to the deal after being courted by the brand.

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“We are delighted to be offering this new range of machines from such a well-respected manufacturer and even more delighted that Daewoo chose to approach us as their partner of choice,” he said.

Valera will kick off the partnership by launching Daewoo’s 1100W machine in both manual and touch pad configurations, as well as the 1500w and 1850w machines with touch pad only. Additional models are in the pipeline, according to the company.

Simon Drought, sales director of Daewoo Electronics Sales UK, confirmed the tie-up. “Valera has a proven and highly successful track record in the UK commercial microwave oven sector and we are extremely pleased to have the opportunity to work with them,” he said.

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