UK agent for charcoal oven brand eyes dealer expansion

Ascentia FSE is the sole agent for Mibrasa charcoal ovens in the UK.

Ascentia FSE is targeting catering equipment distributors that are looking for an affordable but quality charcoal oven to meet customers’ cooking requirements.

Ascentia became the sole UK importer for the Spanish oven brand last year, and the company’s Neil Mantle says it is keen to widen the brand’s indirect sales channel.

“Ascentia have already set about establishing an excellent network of distributors throughout the UK and are looking for further dealers to continue the success of the product now and in the future,” he explained.

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Mantle said the company’s most recent distributor job involved Kent-based KCCJ, which supplied a Mibrasa charcoal oven to the luxury Sopwell House Hotel in St Albans.

“The oven takes pride of place on the cookline and is featured on many menu items,” he said. “It has fast become the kitchen brigade’s favourite piece of equipment.”

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