Tableware specialist Grunwerg has announced that a new website promoting the Tojiro chefs’ knives endorsed by Heston Blumenthal has gone live after undergoing a redesign.
The site features products from the Japanese knife brand, which makes the knives by hand by using up to 67 layers of folded steel, imitating the way that Samurai swords are made.
Each blade is then ground down to reveal the Damascus (layers of steel), giving each knife a unique finish and appearance.
The knives are used by professional and home chefs across the world but are known for their premium price point.
Grunwerg hopes that by producing a range of kitchen knives which use Blumenthal’s favourite Tojiro design but are priced at a more accessible level it will appeal to domestic buyers as well as commercial chefs.
There are eight knives in the range: a paring knife; utility knife; small cook’s knife; chef’s knife; boning knife; carving knife; santoku knife; and bread knife. Prices range from £20 to £50.
Grunwerg has specialised in the housewares market for more than 65 years and will participate in CESA’s light equipment and tableware forum next week.