England’s performance at the World Cup may have left a lot to be desired, but it’s been a month to remember for the foodservice industry.
By the time the World Cup Final takes place this Sunday, the kitchens of Britain’s takeaways will have served up 135 million meals during the tournament.
Foodservice industry figures from global information company The NPD Group suggest that Brits will have spent £405m on takeaways during the event.
The figures, which take into account summer variations, are based on data that shows Britons have made 5.92 billion visits to local takeaways and foodservice retail outlets in the year ending March 2014, spending £17.9 billion on takeaway food.
For the year ending March 2014, Chinese/oriental takeaway outlets were the most popular choice for a home takeaway, representing 17.5% of all home takeaway visits.
Picking up something tasty from supermarkets or similar outlets is the second choice, comprising 17% of all home takeaways for the year ending March 2014.
Fish and chips took third place with a 15% visit share and pizza scored fourth at 11%.