Taco Bell — the world’s largest Mexican-inspired restaurant chain — has chosen Sheffield for the opening of its first high-street restaurant in the UK.
The 80-cover, dual-floor restaurant is the first Taco Bell in Europe to have an open kitchen, where the dining room and kitchen are separated by a glass window in order to showcase the ‘food theatre’.
Diners will have a view into the kitchen and both team members and ingredients will be on display as everything is made to order.
Taco Bell told Catering Insight that the kitchen, which went live this week, was overseen by Yorkshire-based contractor Inhaus Solutions.
The project was led by Jenny Bedell Harper, who worked alongside the Taco Bell internal team.
Nick Dawson, general manager of Taco Bell UK & Europe, said that in recent years the company has had fans from numerous cities across the UK requesting a Taco Bell on their high street, but Sheffield was high up on the list of demand.
“As the UK’s fifth largest city, with a huge student population, Sheffield is a great location for Taco Bell and we are proud to be partnering with our franchisee Northgate Fast Foods to add a new flavour to the restaurant options in the city.
“Customers want choice, and Taco Bell brings something different to the High Street, as well as customers’ taste buds, creating an experience and relationship that goes beyond food.”
The latest move onto the UK high street kicks off the Yum! Brands-owned firm’s wider expansion plans in the UK and internationally over the coming years.
In addition to Sheffield, the UK currently has three Taco Bell concessions in food courts in Lakeside, Basildon and Arndale, Manchester.
Taco Bell is one of the biggest quick service restaurant brands in the US, selling more than two billion tacos and 1.5 billion burritos a year.