Synergy Grill has announced a partnership with UK buying consortium ENSE, making its grills available through the ENSE distribution system.
ENSE was formed in 2012 and promises greater buying power for catering equipment distributors which should, in turn, generate greater sales for manufacturers.
Justin Cadbury, Synergy Grill CEO and chairman, said: “Synergy Grill has become a product of choice for many top chefs with major names such as Tom Aikens, Cyrus Todiwala, Rick Stein, Shaun Rankin and Mark Hix now choosing our grills. ENSE gives Synergy Grill an opportunity to work with its extensive list of distributors, and increase market exposure.
“The buying consortium model is still relatively new in the UK, but ENSE has quickly grown to offer a platform for suppliers to highlight reliable products and giving distributors the ability to source the latest products/technology especially those British made. We look forward to developing a mutually beneficial relationship.”
ENSE brings together suppliers and distributors for conferences and learning events, to make its distributors aware of the features and benefits of products available from the consortium’s manufacturing members.
Furthermore, Synergy Grill has launched an installation and service division. This service contract provides all users with a dedicated engineer to meet their individual requirements.
Cadbury explained: “For many commercial kitchens, the Synergy Grill lies at the heart of its operations. Our new service contract gives buyers peace of mind as each Synergy Grill will be maintained by a dedicated company engineer, ensuring all working pressures are set properly for correct operation and longevity. Our engineers will also give customers advice on best practice regarding daily maintenance routines.”
Synergy Grill revolves around a patented gas burner system which works at what is said to be superior heat co-efficiency. High heat atomises fat, so dispensing with the fat tray method requiring chefs to clean.
Cadbury added: “Synergy Grill brings a range of benefits including ease of use, waste efficiency, energy efficiency and, crucially create well presented, extra juicy and succulently grilled food.
“Feedback from customers shows using a Synergy Grill can cut energy usage by 40 to 60%, with cleaning times reduced to around 10 minutes.”