Suppliers give thumbs up to Light Equipment Forum

The CESA members demonstrating their wares at this year’s Light Equipment Forum have concluded that the event was an overwhelming success.

Held at the Whittlebury Hall Hotel in Northamptonshire on 25 and 26 March, the forum hosted 18 catering equipment suppliers, who showcased their product ranges to distributors.

Stephen Goodliff, MD of one of the exhibitors, Contacto said of the event: “We have been at the Forum since the beginning and people are taking it very seriously. It sells out every year.”

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Dalebrook business development manager, Lloyd Newman, remarked on how useful it was to see 18 sets of distributors at the event. Dualit’s marketing manager, Amit Ravat, agreed: “As a small company it would have taken us a year to see all of those key sales people. It’s a good platform to talk to our customer base.”

Mark Kinsey of Haus Marketing & Distribution said: “It was our first time exhibiting and we didn’t know what to expect, but everyone is so friendly, enthusiastic and interested in our products.”

“The Light Equipment Forum is fantastic, it allows me to catch up with everyone,” enthused Lee Thomdike, Metcalfe’s national sales manager.

While James Taylor, catering account manager at Grunwerg reported: “There’s a bounce about the place; everyone is positive about business.”

James Whale, product manager for Testo, highlighted the Forum’s differences compared to a trade show: “This event attracts senior level attendees, whereas at exhibitions you don’t necessarily get to see the right people – and hiring a stand is expensive!”

According to Georgina Hunt, key account manager at T&G: “The event has been brilliant and it’s good to talk to the sales people – this essentially provides them with sales training.” However she advised: “The 30 minute sessions can be too long sometimes, I think 20 minutes would be better.”

Adam Walker, sales manager at Elia also offered feedback as to how the event could be further improved. “The Light Equipment Forum is getting bigger all the time but perhaps it may be better to hold it every other year, otherwise it loses its impact.”

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