Cater-Bake UK has appointed Steven Lilley as its new head of sales. He brings with him 15 years of experience in the catering equipment sector.
“We’re very excited to have recruited someone of Steven’s standing within the industry,” said Cater-Bake MD, Mark Hutchings.
“We have ambitious plans for growth over the next 3 years and recruiting a strong head of sales is a massive part of making those plans a reality. Steven is well established within the industry with a good reputation to match his knowledge. He came to us with some great plans of how to spearhead our intended growth.”
Cater-Bake UK, the official UK distributor for Zanolli, the Italian pizza and bakery oven manufacturer are looking to increase the strength of its dealer network in order to create a sustained increase in equipment sales.
Lilley commented: “I’ve joined the team in order to make sure Cater-Bake UK fulfils its potential within the UK market.
“The company enjoys many strong relationships with its current customers, based on a proven track record of a good product range and sound customer service.
“The first step to expanding is to increase exposure of what we can deliver to new dealer customers across the country, especially in areas that we are currently weak or under represented. Our brands, such as Zanolli, are premium grade equipment which easily outstrip the other names on the market and a traditional approach of giving a personable service mean we have an enviable start point to sell from.
“Our sixth edition catalogue is now with us and with some interesting new products to complement our established range.
“Our 2016 price list will see us hold and, in some cases, lower prices whilst we’re also improving the warranty terms we’re offering with many items. I’m really looking forward to getting out there amongst the dealers and getting started.”